One of the side effects of making a high quality, all natural body care line is noticing the ingredient lists of everything! Ingredients are so central for Quench Naturel, that we find ourselves looking at what ingredients are in the products we see constantly. Most commercially made products disappoint; the ingredient list is overflowing with words we have to practice to spell with dozens of additives and toxic laden chemicals.
So when we find ourselves looking at the “greener” options on the market and still find long lists of ingredients that the average customer is not familiar with, we take the time to learn about what is actually being used.
And we are happy to share that Quench continues to sit at the top of the list in pureness!
Do you remember what Greenwashing is? If you want to learn more or refresh your memory, check out this blog.
Before we get into the ingredient list on this popular alternative deodorant, let’s look at the packaging and learn more about what Greenwashing really looks like.
There are a few key marketing choices we can see here:
Obvious picture of plant/nature
Large lettering of plant/nature, in this case ALOE VERA
The use of shades of green
Large use of the word NO with big, scary words to prove its safety
Eco friendly logos